Six products. Six revenue mechanisms. Zero platform overlap.
The shop.
Phase One builds the home. Phase Two drives the traffic. Phase Three is how that traffic turns into revenue.
Each product is designed for the audience Dinesh has already earned — with a clean revenue mechanism and no overlap with the platforms he already uses.
The six plays
The Book Club
Play 01 — Recurring Subscription
$15–25 / month
The Book Club
Read along with Dinesh — four-week cycles, weekly video commentary, member discussion, closing live Q&A.
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Merch
Play 02 — Branded Merchandise
$25–55
Merch
Quote tees, founding-era graphics, and items tied to the most-shared moments from his work. Original designs only — no film stills or book covers.
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Signed Editions
Play 03 — Signed Editions
2–3× retail
Signed Editions
Personally signed copies of Dinesh's books — signed in monthly batches, shipped direct.
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The Reading List
Play 04 — The Reading List
$35–45 hardcover
The Reading List
Dinesh's curated list of the 50 — or 100 — books every American should read. A physical, beautifully-designed hardcover.
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The Coffee Table Book
Play 05 — The Coffee Table Book
$75–125 hardcover
The Coffee Table Book
A premium hardcover for the coffee table — photography, design, and selected passages from Dinesh's writing on America, faith, and history.
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The Subscription Box
Play 06 — The Subscription Box
$40–55 / month
The Subscription Box
Monthly curated box from Dinesh — a recommended book, branded merch, an exclusive printed essay, and rotating partner goods.
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A note on checkout
Every product page below the hub shows the full pitch — pricing, features, the exact CTA copy that ships. Checkout itself wires up at public launch; today, the Buy buttons open a clearly-labeled coming-soon interstitial explaining what happens when the real version is live.